In order for you to unlock value from your anonymized data and opinion, you can choose to allow us to use your device’s microphone to recognize audio content, such as TV and radio around you to provide you with more relevant surveys.
With your explicit consent, you may collect location data to understand which retail stores and restaurants (chains) you may have visited or to which Out Of Home advertising you may have been exposed, to provide you with more relevant surveys and content.
We use the information to offer a more relevant survey to help brands and media companies improve their content and advertising experiences. The data from our panel is anonymized and offered in an aggregated way for market research reports.
Example data: user_id: 1234, matched_content: ABC radio ad, audio_fingerprint: 265523236267, timestamp: 6:13 PM