With your explicit consent, we may collect location (GPS) data. We do this to understand which retail stores and restaurants (chains) you may have visited or to which Out Of Home advertising you may have been exposed. With the location data we can provide you with more relevant surveys and content, and we can additionally use that data for the market research we do for our partners.
We only use aggregated, anonymized data derived from your location data to provide analytics, and other services to these third parties. We ask for explicit consent for using your location data, and this is the legal basis for processing. You can withdraw your consent at any time by turning off location access for our app in the settings of your phone.