No, audio is never recorded or saved, and the app cannot identify conversations.
The app can only identify media content by matching specific audio frequencies of advertisements and content.
How this works:
- The app converts sound within proximity of your mobile device to a string of numbers, which are named 'audio fingerprints'.
- These audio fingerprints are matched against equivalent data from the audio of advertisements and content known to us.
- This enables us to securely and anonymously match the ads that you have likely been exposed to.
- We will use this information to present you with surveys and questions that are relevant to the audio content and advertisements that you have been exposed to.