Media Rewards is a platform where you can earn rewards by sharing your media habits.
To collect points to earn these rewards, you may choose to allow us to use your device’s microphone to recognize audio content, such as TV, video, and radio around you, to provide you with more relevant surveys.
Here is how this would work. The microphone of your mobile device converts audio within the proximity of the device into code. We call this an audio fingerprint, which allows us to match against our database of audio fingerprints of popular audio-based content and advertising.